Facebook: Everything You Need to Know
Welcome to our “Everything You Need To Know About” series, where we highlight the ins and outs of top social media platforms. For our first installment, we are diving into Facebook!
What is Facebook?
Facebook is the most popular platform under the Facebook Inc. umbrella. The company prides itself in “giving people the power to build community and bring the world closer together.” Since 2004, Facebook has set the stage for other social media platforms to arise by starting the digital communication wave.
Today, Facebook users can either build a profile or page. The main difference between the two? Well, it’s pretty simple – a profile is more personal while a page is more professional.
It makes more sense for businesses to create a Facebook page since it requires no friend requests, can be run by multiple admins, and lists essential company information (phone number, location, email, etc.). Users who join and solely want to catch up with family and friends can stick with just a Facebook profile!
What Content Features Does Facebook Have?
On Facebook, users can share photos, videos, and Stories with their followers. You can even create personalized albums that organize your media. However, one of Facebook’s standout features is the ability to re-share posts other than your own. Essentially, this sharing element encourages conversations surrounding different likes, news, and opinions.
Another content feature of Facebook is your profile picture, banner, and about section. Here is where users can showcase their company branding, background, family, experiences, etc. Though Facebook pages have more space to display this information, both account types let users share what makes them, them!
What Social Features Does Facebook Have?
Much like other social media platforms, Facebook users can like and comment on posts. Through their coinciding app, Messenger, users can also send direct messages to Facebook friends. Starting these preliminary conversations with followers depends on whether you have a page or profile.
To fully view and follow a Facebook profile, users must submit a friend request. Once that is accepted, that new friend can now see your posts on their newsfeed, message you, and interact with your content. These friends can then invite you to Facebook groups full of people with like-minded interests, advice, or community updates.
For most Facebook pages, admins don’t have to accept requests for people to “follow” them. Instead, users can like the page you have set up. Here, they can leave reviews, find contact information, and connect with people that follow that same page. Make sure to post valuable content on your page at the right time to keep these followers interested.
Why Should I Join Facebook?
You can share news about yourself, your company, or the world.
The boomerang effect of re-sharing content leaves more room for growth by opening your posts to new audiences.
Facebook has a broader demographic than other platforms, letting you narrow down and reach different target audiences.
Because Facebook content is constantly recycled, it is easier for companies to see reviews, comments, and posts from competitors.
Content lasts longer on Facebook feeds than most other platforms. So, it may be more promising to link your website, blogs, and other social media accounts here.
Companies can invest in Facebook Ads and sponsored written content.
Facebook is the parent company of other marketing social media tools. Knowing more about this website can help you adapt and connect to other platforms.
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