The Do’s and Don’ts of Super Bowl Themed Marketing on Social Media
Companies have to be careful within their Super Bowl social media campaigns. Because the event is associated with such big-name brands, the National Football League has set strict rules for digital spaces. Here are Social Stamina’s tips to stay in the clear for your Super Bowl-themed marketing campaign!
Don’t Use A Super Bowl Logo
Unless your campaign is 100% working with the Super Bowl (and if so, GO YOU!), you shouldn’t add their logo to your marketing materials. Companies pay big money to have their commercials run, banners hang in the stadiums, and players post about their products. Disregarding this and using their logos without a license is considered out of bounds (pun intended).
Do Post Video Content
Video content is all the rage right now! Try to add Tik Tok, Instagram Stories, or YouTube videos to your Super Bowl-themed campaign. Users tend to favor this content as it is easier to retain information. Plus, videos seem more personable and portray a well-thought-out story – helping you build more genuine connections with your audience!
Don’t Use Affiliated Terms When Marketing Events
Be careful with the phrases you use to promote Super Bowl-themed marketing events. Football teams and the word “Super Bowl” are trademarked. So, they cannot sponsor your specific event unless your company establishes a business relationship with the NFL. Instead, use more general terms that give the same idea – like “the big matchup” or “game day” – when marketing events.
Do Place Products Discreetly in Your Super Bowl Marketing
Though your product may be the purpose of some social media posts, it shouldn’t take up the entirety of them. When users see this “in your face” type of content, they get turned away rather than persuaded to buy a product. You can still make photos enticing, creative, and tasteful without compromising the brand’s business goals for Super Bowl Sunday. Incorporate more information about the item, giveaway, or deal within the caption of your post instead!
Don’t Forget To Pick A Target Audience
To build a cohesive campaign, you need to know who and how to pitch. Knowing more information about your target demographic helps narrow down your writing and design style. Are you speaking to loyal die-hard football fans? College students? Families watching the big game? In the end, figuring out these audience specifics provides your company with more accurate insights.
Do Have Some Fun With Super Bowl Marketing
The most memorable marketing campaigns of the Super Bowl season are the ones that make people laugh. Don’t forget to have fun and produce something you would like, comment on, and share yourself!
*This blog is for informational purposes only